Company values

8 Tips That Will Help Your Storytelling Deliver

How entrepreneurs can form and present powerful stories to create meaningful connections with customers and investors.

3 Steps to Establish Authentic Core Values

Ensure you and your business are in alignment in practice for success.

Sharon Harris

How to Lead With Your Values, Regardless of Industry

Your company's values are the foundation upon which everything else is built, so properly defining them is a critical first step.

How to Become the Leader You Envision Without Sacrificing Your Values

Even if you've spent years in upper management and leadership, you'll need to keep developing your values so your personal and professional lives align.

Gideon Kimbrell

How to Develop Viable Corporate Values That Will Inspire Employees

Every business is unique, and there is no universal template, but some ideas may be helpful for other entrepreneurs and their teams.

Maksym Liashko

3 Tips for Mastering Storytelling as a Small Business Owner

If you're a business owner who thinks they don't have a personal story worth sharing, read this.

Michelle Knight

This Is Why It's So Important to Articulate Your Brand Values

Many founders spend minimal time on the "soft stuff" like brand positioning and brand values. But defining your values can (and should) be the foundation of everything you do.

Lynn Power

Why Your Business Should Be a Benefit Corporation, or B Corp

Brands leading with purpose will yield stronger reputations, brand affinity and bottom-line results.

Randy Garn

Building a Successful Company Culture, From the Inside Out

Why culture matters, and how to preserve it when you scale up.

Spencer Price

How to Create a Personal Vision That Lets You Lead Fearlessly and Drive Success

In a world that is constantly changing, the one thing that should remain the same is your vision for the future - and it needs to align with your personal values.

How to Build a Team That's True to Your Values

Finding team members who align with your personal values, and by extension, your business' values, creates a stronger company with happier employees and better output. So how do you find them?

JC Hite