Company values

Thought Leaders

How to Build a Legacy For Your Company You Can Be Proud Of

We all want to be proud of the personal and professional legacy we leave behind. The "obituary test" is a powerful tool for determining whether or not you and the organization you've put so much time, effort and energy into are aligned with your personal values in a way that will endure.

Find Success

How I Redefined My Success as an Entrepreneur With These 3 Questions

Success is such an arbitrary concept. It looks different for everyone. For me, these 3 questions helped redefine what I wanted from my business, and what it would take for me to feel truly successful.

Leadership

Why Aligning Your Values and Virtues Leads to Entrepreneurial Success

To successfully lead your business, it matters that your values take shape in your virtue

Growing a Business

5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name

After buying my company domain name for over $1 million USD and completing hundreds of six and seven-figure transactions since, here are the five best pieces of advice I can offer to anyone looking to purchase ultra-premium digital real estate.

Starting a Business

4 Steps to Building a Purpose-Driven Business

Learn how to build a purpose-driven business that thrives by focusing on sustainability, community and impactful values.

Growing a Business

This CEO Scaled His Company From $10 Million to Over $200 Million in 4 Years. Here Are 3 Things He Did to Lead The Company Through Market Disruptions.

When a new trend disrupts the market, navigating a path forward can be challenging. Oftentimes blindly following the crowd without critical thinking can lead to conformity and a loss of innovative thinking.

Operations & Logistics

Why Value Should Remain the Priority for Business Owners as They Increase Their Supply Budgets

Most owners and operators expect to increase their supply budgets this year, and their purchasing decisions and shopping preferences vary across generations.

Growing a Business

Why I Choose to Publicly Share My Startup's Business Data on LinkedIn — And Why You Should Do the Same.

Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.

Growing a Business

Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.

Business Culture

Avoid These 4 Blunders When Creating a Company Culture

To get a complete picture of whether your brand's atmosphere needs work, observe factors like absenteeism, participation, and body language.

Leadership

The Best CEOs Are Falling Short of Delivering This Top Employee Non-Negotiable. Here Are 5 Things You Can Do to Avoid This Fate.

Establishing the company's core values, purpose, vision statement and value proposition is just the first step in building a positive workplace culture.

Leadership

Your Employees Will Leave If You Don't Have Values — Why Organizational Identity is the New Hiring Battlefield

Implementing these three steps will help you craft a compelling identity statement and perform in identity-congruent ways, thus helping you attract talent committed to a common set of ideals and ways of being.

Growing a Business

Want to Scale Up Without Selling Out? Do This First

Solidify your vision and culture to fuel sustainable growth.

Starting a Business

3 Values That Empower Entrepreneurs As They Start Their Business Journeys

The initial stages of entrepreneurship can be tough, but these tips can help you power through.

Money & Finance

There's One Thing More Valuable Than Profit In This Game-Changing Economy

This movement has proven its potential to create a positive impact on the world at large.