consumer experience

Marketing

This Is the Next Big Wave in the Sneaker Industry — and It Isn't Resale

As the global sneaker resale market has catapulted into a $6 billion industry, investors have lined up to fund businesses commoditizing sneakers, but there's a flaw in the model: It works against the very consumers the industry was built to serve.

Technology

This is How Supply Tech is Solving New-Age Challenges for End-Consumers

To overcome unpredictability in demand, a robust system is needed that offers real-time updates along with end-to-end visibility across the entire supply chain

Starting a Business

5 Ways Your Startup Can Improve Consumer Experiences and Create Social Impact

By putting your customers as your priority, you'll begin the process of creating a strong bond with them

Marketing

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.

Technology

Your Digital Wallet is Not Hacked if Your Money Got Debited But Not Credited

When it comes to money, any technical glitch is often perceived as a big issue.

Devices

6 Time-Tested Tips for Designing a Killer App for Your Brand

Use your app to represent your values, offer information and create an emotional connection.

Marketing

How Marketplaces Keep Customers Coming Back

The success of many companies rests in their teams' understanding of one very crucial business factor: returning patrons.