consumer experience

Customer Experience

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.

6 Time-Tested Tips for Designing a Killer App for Your Brand

Use your app to represent your values, offer information and create an emotional connection.

How Marketplaces Keep Customers Coming Back

The success of many companies rests in their teams' understanding of one very crucial business factor: returning patrons.