Creators

Marketing

Substack Just Launched a $20 Million Fund — Here's What It Means for the Future of Creator Control

Substack's $20 million creator fund is a clear signal that creator ownership and control are becoming the new standard. As platforms shift and algorithms change, creators are reclaiming their audiences, their income and their digital identities.

Growing a Business

'We're Embracing the Creator Community in a Way No One Else Has': Inside GLORY's Viral Kickboxing Playbook

GLORY is betting on creators to grow kickboxing in the U.S., launching an exclusive-to-attend, free-to-stream fight series tailored for digital-first audiences.

Social Media

Why Gen Z is Ditching Old Online Platforms for More Control

Emerging social media platforms need to keep agency and discoverability top of mind if they are looking to engage and retain Gen Z creators.

Business News

MrBeast Crashed a Mark Zuckerberg Interview and Told Him to Make Changes to Facebook Video — And It's Going to Happen Within a Year

In the interview, MrBeast applauded Facebook Video, stating that it presents an opportunity to connect to a larger audience.

Social Media

Creator Economy Survival Guide — How to Turn Short-Form Content into Long-Term Success

Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business-owner mindset to identifying "winning concepts" and monetizing them like a pro, this is your cheat sheet for turning short-form content into long-term success.

Social Media

Your Follower Count Is Irrelevant When It Comes to True Influence — These Are the Criteria That Really Matter

Many influencers focus on followers, likes and comments in hopes of monetization; however, those aren't the most important numbers coinciding with profitability.

Starting a Business

The Creator Economy in Europe is Going from Strength to Strength. Here are 3 Trends that Creators Need to Know About.

A look at the newest opportunities for European creators in 2024.

Marketing

4 Ways Creators Are Revolutionizing Marketing — and How Big Brands Can Benefit

With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from traditional approaches. It's time big brands take notice.

Productivity

4 AI Trends That Have Helped the Creator Economy (and How to Take Advantage)

Creators are using AI to make their jobs easier and more productive. You can too.

Social Media

Creators Are the Future. Here's How To Work With Them

Creators are becoming a high-demand resource for brands.

Thought Leaders

Renegade Advice From Toy Maker and Comic Book Icon Todd McFarlane

The 'Spawn' creator did it his way because that's the only way he knows how to do it!

Marketing

This One Small Word Change Can Make You Instantly More Persuasive

By turning actions into identities, you can get people to do what you want.

Growing a Business

How Creators Can Thrive as Advertisers Are Cutting Back

As social media companies and advertisers feel the squeeze of recession, creators must diversify their revenue streams and take control of their audiences to survive.

Taxes

Meet the TikToker Who Went From Sleeping in His Truck to Starting a 7-Figure Tax Business

Duke Alexander Moore founded Duke Tax because he has a head for numbers and business — but it was social media that gave him an opportunity to earn big.

News and Trends

IPLIX Media Launches India's First Creator Economy Start Up Incubator

IPLIX Media, an influencer marketing and talent management agency, today announced the launch of India's first creator economy incubator - IBD (IPLIX Business Division).