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Dan S. Kennedy

Marketing

6 Key Things to Know Before You Begin Marketing to the Ultra Rich

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance.

Executing a Follow-Up Campaign in 4 Steps

By putting this plan to work for you, you'll close more sales and increase your small business's profits.

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business.

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