Dan S. Kennedy

Making Loyal Customers Out of Self-Made Millionaires

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.

Dan S. Kennedy

· 6 min read

Insightful Tips for Thoughtfully Marketing to LGBTQ Customers

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.

Dan S. Kennedy

· 6 min read

The 21st Century Affluent Woman and Her Marketing Needs

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.

Dan S. Kennedy

· 6 min read

6 Key Things to Know Before You Begin Marketing to the Ultra Rich

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.

Dan S. Kennedy

· 5 min read

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.

Dan S. Kennedy

· 6 min read

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance.

Dan S. Kennedy

· 5 min read

Executing a Follow-Up Campaign in 4 Steps

By putting this plan to work for you, you'll close more sales and increase your small business's profits.

Dan S. Kennedy

· 5 min read

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business.

Dan S. Kennedy

· 5 min read

Discover the Power of 'Blind' Advertising

Here's when, why and how to do advertising without relying on a brand.

Dan S. Kennedy

· 4 min read

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.

Dan S. Kennedy

· 6 min read

Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.

Dan S. Kennedy

· 5 min read

How to Give Prospects a Reason to Respond 'Right Now!'

Follow the second rule of direct marketing to inspire immediate responses from your target market.

Dan S. Kennedy

· 6 min read