Digital Marketing Strategy

News and Trends

99% of Businesses Track Sustainability, But Only 13% Use Data Strategically: Report

Only 34 per cent of Indian businesses leverage IT to reduce environmental impacts. While 76 per cent of organizations monitor energy use with AI, they can go further by using AI for scenario planning and climate risk mitigation.

Branding

Capturing the European Market: Why Trust and Creativity are the Key Levers for Branding Success

Consider these tips to help ensure that your branding is sending the right signals to the right people.

Marketing

How I Scaled My Business Spending Just $10 a Day — And How You Can Do It, Too.

You can grow your business without breaking the bank — here's how.

Real Estate

5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers

By pursuing content marketing, real estate professionals grow their reputation and lay the foundation for future sales.

Marketing

How to Grow an Online Business Profitably — A Private Equity Playbook

In an unpredictable digital landscape, drawing from the private equity playbook will help businesses adapt and thrive.

Marketing

How to Plan Your Quarter-One Marketing Strategy in 5 Simple Steps

The early months set the tone for the entire year, so understanding your past year's performance is essential to refine your marketing strategies and continue to see more growth. It's not just about setting goals but about learning from the past and adapting as you go.

Marketing

Scalability Unleashed: 4 Ways to Seamlessly Expand Your Website's Reach in an Era of Competitive Commerce

In the modern day, e-commerce owners must prioritise all commerce channels, hyper-personalisation, and a multi-device-powered future if they want to reach as many customers as possible.

Social Media

How to Grow Your Brand's Digital Presence from 0 to 100,000 Followers in Just 6 Months

Here's how to embrace the journey from obscurity to prominence and watch your brand soar in just six months.

Science & Technology

How to Navigate the Hidden Risks of AI and Digitization

Discover how businesses can harness the potential of AI-powered digitization while mitigating risks related to data governance, ethics, workforce adaptability and cybersecurity to drive optimization and achieve unprecedented growth.

Marketing

5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Marketing

5 Mistakes To Avoid in Your Digital Marketing

Don't fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success.

Operations & Logistics

3 Myths About PR That Are Hurting Your Brand's Success

Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.

Marketing

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

As an entrepreneur, you know that time is money. That's why saving 20 hours per week is essential if you want to grow your business faster and easier. Discover three digital marketing automation strategies that will free up valuable time so you can focus on other aspects of your business.

Marketing

5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy

Don't scoff at emojis — you'll be surprised by how much they drive your brand's customer engagement. Here are 5 ways you can start integrating the icon into your marketing strategy.

Franchise

Want to Find New Franchisees? Here Are 4 Ways to Fix Your Online Marketing.

With a smarter strategy, your next recruit is clicks away.