Domain names

How to Negotiate the Price of a Pricey Premium Domain

Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

James Parsons

· 5 min read

Elon Musk Buys Back X.com From PayPal

The domain has 'great sentimental value' to Musk, but he doesn't have any immediate plans to use it.

Matthew Humphries

· 2 min read

3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.

Phil Lodico

· 5 min read

4 Reasons to Consider a Domain Name Change for Your Startup

New top-level domains are going to be the digital real estate of the future.

Robert Bruce

· 5 min read

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.

Ross Kimbarovsky

· 8 min read

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.

Derek Newton

· 5 min read

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.

Noah Kagan

· 4 min read

3 Things I Learned After Having to Change My Business Name

Reminder: Do a trademark search before you decide on your business's name.

Susan O'Malley

· 5 min read

12 Domain-Name Debacles: 'Hillary Potter' for President and More

The Democratic presidential nominee joins 11 other entities who faced trouble on the web.

Lindsay Friedman

· 6 min read

What Are They? Domain Names, Business Entity Names, Trademarks.

If you've been using these terms interchangeably, stop right there.

Steve Cook

· 6 min read

How Squarespace Went From a Dorm-Room Project to a $100 Million Web Publishing Platform

CEO and founder Anthony Casalena started what would become Squarespace to solve his own problem back in 2003. Now it's used by more than 1 million entrepreneurs and creatives.

Catherine Clifford

· 6 min read

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.

Nellie Akalp

· 5 min read