emotional marketing
How to Craft an Emotional Marketing Message That Hits Home
Logic may guide decisions in marketing, but emotions win the heart. They are vital in today's marketing if you want to stand out, be memorable and build lasting relationships, but it isn't the easiest to do — so here are some tips to get started.
Get Customers to Fall in Love With Your Company With These 3 Disney Marketing Tactics
For startups struggling to capture the attention of potential customers, connect with them and build credibility in today's fast-paced business world, Disney's marketing can teach you a few valuable lessons. Ready to join this rollercoaster ride?
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
3 Tips for Mastering Storytelling as a Small Business Owner
If you're a business owner who thinks they don't have a personal story worth sharing, read this.
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
How Brands Get People to Care. And How Yours Can, Too.
You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
Why B2B Marketing Needs Emotional Storytelling?
A B2B client looks forward to have more deals with a person who is able to provide products and services at the proper time (fixed before), who does not utilize him and can be trusted completely
Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing
Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.