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3 Tips for Mastering Storytelling as a Small Business Owner If you're a business owner who thinks they don't have a personal story worth sharing, read this.

By Michelle Knight

Opinions expressed by Entrepreneur contributors are their own.

Storytelling is my superpower as a business owner. It can be yours too — you just need the right set of tools.

I truly love storytelling and the role that it plays in building a successful business. So much of making the impact that you desire comes down to understanding who you are, your mission and the purpose you have behind your business.

This statement is always true, but perhaps even more so after this past year that the world has experienced. As I've reflected on this time, I've asked myself: What did I learn? What did this global crisis teach me? One takeaway: a renewed confirmation that storytelling has the power to build connection, trust and loyalty, particularly if you do it in a way that deeply resonates with your audience.

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