Don't Be the 'Next Big' Anything: 4 Tips for Creating Unique Value
News and Articles About Fads
7 Massively Overhyped Careers to Avoid
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular
These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
5 Ways to Spot and Capitalize on Trends
The only constant is change. Here's how to maximize profits while rolling with it.
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
Ladurée's Sweet Ascent: How a Fad Food Is Spawning an International Empire
The Holder family has turned the Parisian bakery Ladurée -- famous for its macarons -- into a global brand that's about to open its first American flagship and venture into ecommerce.
How to Avoid a Franchise Fad
Before sinking your money into a hot franchise concept, make sure it's the real deal -- not a dead duck.
Make More Happen
The New Kid Craze: A Tiny, Squishy Toy in a Plastic Bubble
Pull with mommy bloggers and big-box stores helped an entrepreneur create a new fad. Look out, SillyBandz.
Starting a Business
Reprints & Licensing
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