Fads
Innovation
Don't Be the 'Next Big' Anything: 4 Tips for Creating Unique Value
Cashing in on a fad is an alluring proposition, but creating a product that customers love has to go deeper.
More From This Topic
Growth Strategies
Ladurée's Sweet Ascent: How a Fad Food Is Spawning an International Empire
The Holder family has turned the Parisian bakery Ladurée -- famous for its macarons -- into a global brand that's about to open its first American flagship and venture into ecommerce.
Franchises
How to Avoid a Franchise Fad
Before sinking your money into a hot franchise concept, make sure it's the real deal -- not a dead duck.
Starting a Business
The New Kid Craze: A Tiny, Squishy Toy in a Plastic Bubble
Pull with mommy bloggers and big-box stores helped an entrepreneur create a new fad. Look out, SillyBandz.
