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Fads

Don't Be the 'Next Big' Anything: 4 Tips for Creating Unique Value
Innovation

Don't Be the 'Next Big' Anything: 4 Tips for Creating Unique Value

Cashing in on a fad is an alluring proposition, but creating a product that customers love has to go deeper.
Q Manning | 5 min read
7 Massively Overhyped Careers to Avoid

7 Massively Overhyped Careers to Avoid

Opportunists beware.
Steve Tobak | 4 min read
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Catherine Clifford | 2 min read
5 Ways to Spot and Capitalize on Trends

5 Ways to Spot and Capitalize on Trends

The only constant is change. Here's how to maximize profits while rolling with it.
Michael Noice | 5 min read
From Bedtime to the Boardroom: Why Storytelling Matters in Business

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
Alina Tugend | 8 min read

More From This Topic

Ladurée's Sweet Ascent: How a Fad Food Is Spawning an International Empire
Growth Strategies

Ladurée's Sweet Ascent: How a Fad Food Is Spawning an International Empire

The Holder family has turned the Parisian bakery Ladurée -- famous for its macarons -- into a global brand that's about to open its first American flagship and venture into ecommerce.
Geoff Weiss | 5 min read
How to Avoid a Franchise Fad
Franchises

How to Avoid a Franchise Fad

Before sinking your money into a hot franchise concept, make sure it's the real deal -- not a dead duck.
Sarah Max | 4 min read
The New Kid Craze: A Tiny, Squishy Toy in a Plastic Bubble
Starting a Business

The New Kid Craze: A Tiny, Squishy Toy in a Plastic Bubble

Pull with mommy bloggers and big-box stores helped an entrepreneur create a new fad. Look out, SillyBandz.
Alyson Shontell | 2 min read