No matter how well you plan or how far ahead you think, unexpected expenses and market shifts will catch you out. Then thinking on your feet alone will determine whether your company survives.
Amazon recently leased 20 cargo aircraft and bought thousands of its own trailer trucks, while calling itself a 'transportation service provider' for the first time in its annual filings.
Look out UPS, DHL and FedEx. There are reports that the ecommerce powerhouse is looking to soar into the air-delivery market, potentially aiming to dominate its entire distribution network.