film industry

Product Placement

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.

What Entrepreneurs Can Learn From Filmmakers and Their Craft

Emerging filmmakers discuss what it takes to launch a film. To entrepreneurs, their words sound familiar.

New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.

Emojis Are Coming to a Theater Near You

This will either be a huge thumbs up or a major frowny face.

Smoke and Mirrors: Why We Aren't Seeing More Digital Zombies Like Michael Jackson

The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.