General Mills

News and Articles About General Mills

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing Bootcamp

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
Can Established Food Brands Stomach a Change in Customer Demands?
Food Businesses

Can Established Food Brands Stomach a Change in Customer Demands?

When food giants acquire small brands, the results are a mixed bag.
OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates
Customer Engagement

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

Bowing to customer outrage, the food giant has done an about-face on its terms of service.
Nina Zipkin
Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company
Legal Issues

Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
Kim Lachance Shandrow