Get All Access for $5/mo

A Beloved Snack Is Trending on TikTok — But Some Are Claiming to Eat It in an Extremely Dangerous Way The viral trend of adding ice cream is fine, but some users are taking it too far.

By Amanda Breen

Fruit Roll-Ups, the sweet treat that debuted in U.S. grocery stores in 1983, has gotten quite the 21st-century update on TikTok.

Viral videos feature users eating the snack frozen; in some cases, people even fill them with ice cream. There's no problem there (though the frozen sheets appear tough to chew at times) — but some are claiming they're eating the Fruit Roll-Ups without removing the plastic, NBC News reported.

TikTok user @KitchenTool posted a video where he appears to take the Fruit Roll-Up out of the freezer, unwrap and eat it — plastic wrapper apparently included. It went viral with 1.3 million views — but he later admitted he misled viewers on purpose.

Related: How to Use TikTok to Promote Your Business | Entrepreneur

Although ingesting a small amount of plastic on accident isn't necessarily cause for concern, consuming food packaged in plastic on a regular basis has been linked to health issues like metabolic disorders and reduced fertility, per Harvard Health.

So no, you definitely should not devour that Fruit-Roll Up plastic wrapper and all.

Naturally, Fruit Roll-Ups is trying to set the record straight. In a stitched response to a different user's frozen Fruit Roll-Up video, the company shared its own TikTok to debunk the myth with the caption "legal is making me clarify that you should not attempt to eat plastic."

@fruitrollups #stitch with @hollyberry09 legal is making me clarify that you should not attempt to eat plastic #fruitrollup ♬ original sound - Fruit Roll-Ups

A spokesperson for General Mills, the manufacturer of Fruit Roll-Ups, reaffirmed that message in an email statement to NBC News.

"While consumers can enjoy Fruit Roll-Ups in many fun ways, including frozen, they should always remove the plastic wrap before freezing or consuming the product," the spokesperson said.

Related: How to Integrate TikTok Into Your Video Marketing Strategy

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

Thought Leaders

6 Tips From a Clean Beauty Entrepreneur

Sarah Biggers went from a newbie in the natural beauty space to a pro in just a few years. Here are six things she wishes she'd known at the beginning.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.