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Hyperlocal Marketing

Small Business Heroes

3 Things to Consider When Scaling Your Online Business

Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.

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Small Business Heroes

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
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To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
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A Shortcut for Building Mobile Local Guides

TownWizard conjures up mobile travel guides for the nation's highways and the byways.