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Ice Bucket Challenge

The Internet's Ice Bucket Challenge Credited With Funding a Medical Discovery
Ice Bucket Challenge

The Internet's Ice Bucket Challenge Credited With Funding a Medical Discovery

The donations triggered by those viral videos apparently helped discover a gene associated with ALS.
Jon Fingas | 2 min read
Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?

Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.
Geoff Weiss | 2 min read
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Pratik Dholakiya | 4 min read