Ice Bucket Challenge

The Internet's Ice Bucket Challenge Credited With Funding a Medical Discovery

Ice Bucket Challenge

The Internet's Ice Bucket Challenge Credited With Funding a Medical Discovery

The donations triggered by those viral videos apparently helped discover a gene associated with ALS.

Jon Fingas | 2 min read

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Buck...

Viral Marketing

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Buck...

Geoff Weiss | 2 min read

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