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Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge? Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

While the ALS Ice Bucket Challenge transfixed an insatiable Internet and ultimately raised more than $100 million, one is likely to wonder how such viral magic could ever be recreated -- or whether the initiative was merely a singular sensation.

But if testicular cancer awareness nonprofit Check One Two has its way, a brand new craze might have everybody #FeelingNuts -- literally.

The organization, founded in 2012, encourages men and women across the globe to photograph themselves groping their crotches in order to spread awareness about testicular cancer.

The pics -- along with nominations for other participants -- are then to be disseminated on social media with the cheeky hashtag.

Related: Soon, Everyone in Silicon Valley Might Be Dousing Themselves in Ice Water

And now, thanks to the same celeb cred that spun the ALS Ice Bucket Challenge into a viral phenomenon, #FeelingNuts seems to be gaining momentum.

On Wednesday, Wolverine star Hugh Jackman posted a bizarre slow motion Instagram video in which he clutches his crotch while leaping through the air. Jackman nominated Neil Patrick Harris, Michael Strahan and Ricky Gervais -- who promptly accepted with this shot on Twitter. Gervais then challenged an eagerly willing William Shatner.

The major difference between #FeelingNuts and the Ice Bucket Challenge, however, is that there is no donation component for those who decline to participate; the stunt merely serves to generate awareness.

Keep your eyes peeled to social feeds in coming weeks to see if the initiative proliferates -- and let us know your thoughts in the comments below: will #FeelingNuts be a fizzling fad, or do you think it has the potential to truly take hold?

Related: Why Ello Suddenly Went Viral

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

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