Journalists

4 Reasons Press Releases Remain a Valuable Marketing Tool

Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.

April Margulies

Why Entrepreneurs Should Not Be Their Own PR

Startups should definitely do PR, but doing it themselves may be a bad idea.

4 Ways Entrepreneurs Can Leverage Media and Publicity to Magnify Their Company or Brand

Understanding how advertising in both traditional outlets, as well as digital, is crucial towards the growth of one's company or brand.

Tiffany Gaines

How the 'Death' of Journalism Means More Accurate News

More people sharing their expertise and news also means more fake news. How do we fix this?

Brook Zimmatore

Dear Startups, Please Don't Do This to Journalists

A step-by-step guide for entrepreneurs on how to become more media-friendly and interact efficiently with the press.

How to Get Your Business in the News (Without Bribing a Journalist)

Paying a journalist to write about your company is unethical. Here's a better approach.

How to Come Up With Story Ideas People Actually Want to Read

Nine ways to write something that catches the light in the junkyard of internet content.

Frances Dodds

5 Things You Should Never Say to a Journalist

Here's what you should avoid when communicating with the media as part of a PR campaign.

Adrian Falk

3 Ways Publications Can Maximize Revenue While Staying Ad-Free

Innovative content platforms are diversifying income streams to spark conversation and support freedom of speech.

Simonetta Lein

3 Lessons Entrepreneurs Can Learn From the Massive Changes in Digital Journalism

Local journalism paid for a watchdog in every city council. Online journalism tells you what Trump tweeted this morning.

John Boitnott

Are Your PR Efforts Falling Flat? Here's How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

How to Tell Stories the Media Won't Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.

Sharon Bolt