Journalists
This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It
Once you get past this, you'll find getting coverage is easier.
Microsoft Replaced Its News Editors With AI. It's Brought One Disaster After Another — and the Wrath of a Major Publication.
The company is grappling with AI's editorial fallout.
Cracking The Code: A Three-Point-Guide On How To Get From Pitch To Page
Here's my generalized three-point toolkit that might help you earn the spotlight you think you/your company deserves, not just from us at Entrepreneur, but, I'd dare say, from just about any media outlet out there.
Positivity is Provocative — 3 Ways to Embrace Optimism in a Negative World
How practicing gratitude, releasing negative people from your life and allowing yourself to dream again can reignite your passion for entrepreneurship.
Pitching to Journalists and Investors Is Like Playing a Game of Cards. Here's How to Know Which Ones Will Help You Win.
Which cards must you collect to achieve your goals?
5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
How to Respond When You're the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
5 Ways Startups Can Increase Their Visibility
Don't sit back and hope that business will come to you. Put yourself out there and take advantage of opportunities to attend events, network, compete and build new relationships.
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
How to Get Your Brand Featured in Any Publication
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
5 Media Strategies Every Entrepreneur Needs to Know
Share your brand's message more effectively by preparing with these strategies ahead of time.
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters
Building genuine relationships with journalists is essential in today's digital media world.
5 Questions to Ask a PR Pro Before Hiring Them
You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.
Why Local Media is the Secret to Getting Free PR
The most important thing your company can do is reach out to local media in the city you're attending.