Journalists

News and Articles About Journalists

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Marketing Bootcamp

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists

Know more about your customers and attract those who can spread the word about your business.
John Boitnott
Entrepreneurs Who Speak for Themselves Don't Need to Hire PR
Marketing Bootcamp

Entrepreneurs Who Speak for Themselves Don't Need to Hire PR

Handing your PR over to someone else can actually make getting press coverage less likely.
Janet Murray
Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.
Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Entrepreneur Network
Why No One Wants to Hear Your Story (and How to Fix That)
Marketing Bootcamp

Why No One Wants to Hear Your Story (and How to Fix That)

Be yourself. The you that you are is far more attractive than the you people tell you you should be.
Ray Hennessey
5 Things Not to Do When Pitching Journalists
Marketing Bootcamp

5 Things Not to Do When Pitching Journalists

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Craig Corbett
It's Time for Sean Rad to Leave Tinder. For Good.
Tinder

It's Time for Sean Rad to Leave Tinder. For Good.

Sean Rad is a skilled entrepreneur and visionary, but he has proven too often he isn't right for a larger, high-profile role.
Ray Hennessey
What the Death of My Teacher and Friend Taught Me About Mentorship
Mentorship

What the Death of My Teacher and Friend Taught Me About Mentorship

You never really lose a truly good mentor, even when you lose a truly good friend.
Ray Hennessey
13 Ways to Get on a Journalist's Good Side
Marketing Bootcamp

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
11 Ways to Keep Your Press Releases From Being Ignored
Marketing Bootcamp

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
4 Ways to Market Your Business for Free
Marketing Bootcamp

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Aaron Goodin
How to Avoid Journalists' 5 Worst Pitching Peeves
Marketing Bootcamp

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Marketing Bootcamp

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Marketing Mistakes

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
Geoffrey Smith