Journalists

Marketing

5 PR Tips Any Company Can Use to Get Media Coverage

You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.

Growing a Business

Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should

Some may tell you it's now only a pay-to-play world, but that's not true in the slightest.

Growing a Business

This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It

Once you get past this, you'll find getting coverage is easier.

Growth Strategies

Cracking The Code: A Three-Point-Guide On How To Get From Pitch To Page

Here's my generalized three-point toolkit that might help you earn the spotlight you think you/your company deserves, not just from us at Entrepreneur, but, I'd dare say, from just about any media outlet out there.

Thought Leaders

Positivity is Provocative — 3 Ways to Embrace Optimism in a Negative World

How practicing gratitude, releasing negative people from your life and allowing yourself to dream again can reignite your passion for entrepreneurship.

Marketing

5 Key Things You Need Before Launching a PR Campaign

These elements will help your company successfully secure media coverage.

Operations & Logistics

How to Respond When You're the Target of Bad Press

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Starting a Business

5 Ways Startups Can Increase Their Visibility

Don't sit back and hope that business will come to you. Put yourself out there and take advantage of opportunities to attend events, network, compete and build new relationships.

Operations & Logistics

Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.

Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.

Marketing

How to Get Your Brand Featured in Any Publication

Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.

Thought Leaders

5 Media Strategies Every Entrepreneur Needs to Know

Share your brand's message more effectively by preparing with these strategies ahead of time.

Social Media

5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

Marketing

5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters

Building genuine relationships with journalists is essential in today's digital media world.