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Journalists

Disruption

3 Lessons Entrepreneurs Can Learn From the Massive Changes in Digital Journalism

Local journalism paid for a watchdog in every city council. Online journalism tells you what Trump tweeted this morning.

She Was the First Finance Journalist to Cover Cannabis, Now She Owns the Industry's Main Finance News Site

The next first she wants is to report news from inside the stock exchanges like every other legitimate news site.

Are Your PR Efforts Falling Flat? Here's How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

How to Tell Stories the Media Won't Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.

4 Innovative Ways to Get Media Coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.

More From This Topic

Press Coverage

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
Marketing

Why Your Marketing Team Should Be Journalists

Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists.
Media Coverage

3 Ways to Handle That Media Interview Like a Pro

Knowing what you shouldn't say is just as important as knowing what you should say.
Reputation Management

3 Ways to Turn a Startup's Bad Professional Review Around

Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.
Communication Strategies

Employees Are Your Company's Voice

A employee social media takeover is way cooler than a press release.
Media Coverage

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission

Gaining media coverage is an important step in scaling your company.
Small Business Heroes

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Media Relations

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Media Coverage

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.