Journalists

Are Your PR Efforts Falling Flat? Here's How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

Richard Lorenzen

· 7 min read

How to Tell Stories the Media Won't Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.

Sharon Bolt

· 5 min read

4 Innovative Ways to Get Media Coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.

Josh Steimle

· 8 min read

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.

Syed Balkhi

· 4 min read

Why Your Marketing Team Should Be Journalists

Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists.

Dan Curran

· 6 min read

3 Ways to Handle That Media Interview Like a Pro

Knowing what you shouldn't say is just as important as knowing what you should say.

George Chilton

· 5 min read

3 Ways to Turn a Startup's Bad Professional Review Around

Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.

George Chilton

· 5 min read

Employees Are Your Company's Voice

A employee social media takeover is way cooler than a press release.

Frederik Vincx

· 5 min read

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission

Gaining media coverage is an important step in scaling your company.

Craig Corbett

· 9 min read

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.

Craig Corbett

· 7 min read

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.

Craig Corbett

· 8 min read

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.

Craig Corbett

· 7 min read