Once you get past this, you'll find getting coverage is easier.
Microsoft Replaced Its News Editors With AI. It's Brought One Disaster After Another — and the Wrath of a Major Publication.
The company is grappling with AI's editorial fallout.
Here's my generalized three-point toolkit that might help you earn the spotlight you think you/your company deserves, not just from us at Entrepreneur, but, I'd dare say, from just about any media outlet out there.
How practicing gratitude, releasing negative people from your life and allowing yourself to dream again can reignite your passion for entrepreneurship.
Pitching to Journalists and Investors Is Like Playing a Game of Cards. Here's How to Know Which Ones Will Help You Win.
Which cards must you collect to achieve your goals?
These elements will help your company successfully secure media coverage.
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
Don't sit back and hope that business will come to you. Put yourself out there and take advantage of opportunities to attend events, network, compete and build new relationships.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
Share your brand's message more effectively by preparing with these strategies ahead of time.
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
Building genuine relationships with journalists is essential in today's digital media world.
You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.