News and Articles About Journalists
Handing your PR over to someone else can actually make getting press coverage less likely.
Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Be yourself. The you that you are is far more attractive than the you people tell you you should be.
From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Sean Rad is a skilled entrepreneur and visionary, but he has proven too often he isn't right for a larger, high-profile role.
You never really lose a truly good mentor, even when you lose a truly good friend.
There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
A senior vice president said the company should hire investigators to expose details of critics' private lives.
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.