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Pitching

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Media Relations

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Media Coverage

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Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Pitching

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists

Know more about your customers and attract those who can spread the word about your business.
Outsourcing

Entrepreneurs Who Speak for Themselves Don't Need to Hire PR

Handing your PR over to someone else can actually make getting press coverage less likely.
Entrepreneur Network

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Content Strategy

Why No One Wants to Hear Your Story (and How to Fix That)

Be yourself. The you that you are is far more attractive than the you people tell you you should be.
Media Coverage

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From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Run a Better Business

It's Time for Sean Rad to Leave Tinder. For Good.

Sean Rad is a skilled entrepreneur and visionary, but he has proven too often he isn't right for a larger, high-profile role.