Online Presence
Are You Ready to Be Insta-Famous?
How to leverage social media to strengthen your celebrity and expert positioning, from the new book 'The Ultimate Guide to Instagram for Business.'
kendall jenner
Thought Leaders
7 Strategies Entrepreneurs Can Learn From The Kardashians
Real-life business lessons you can put in place inspired by the reigning royalty of reality TV.
By Adrian Falk
Marketing
Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Marketing
When Brands Advocate Social Causes, Authenticity Is Key
Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad.
By Dustin York