KPI

Public Relations

Are Your PR Efforts Falling Flat? Here's How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

The Right (and Wrong) Ways to Track Your Company's Performance

Know what to look for to know if you're progressing toward your goals.

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.