Marketing
Email Isn’t Dead — But Your Strategy Might Be. Here’s How to Revive It
Most email campaigns fail not because of the channel, but because of a flawed strategy — here's how to fix yours and start driving real results.
KPI
Building a Business
Is Your Business Struggling? Take These Steps to Drive Your Company to Success
Buying a Franchise
Unlocking Growth — The Power of KPIs in Driving Franchise Brand Success
Building a Business
3 Surefire Ways to Extend Your Customer’s Shopping Experience
When customers feel entertained, they stick around longer and spend time discovering more products and spending more cash.
By Troy Allen
Building a Business
These 3 KPIs Are The Key to Surviving a Recession
If you're starting to feel growth slow, don't wait for it to worsen. Instead, start making strategic changes and decisions.
By Bryan Karas
Business Accounting
Metrics that Matter: Protect, Grow, and Create Value for Your Business
Join us for this free webinar and learn what financial details entrepreneurs need to be looking at for planning their business strategy in 2023.
Thought Leaders
5 Actionable Ways to Improve Your Customer Experience
These five tips will help you achieve better results from your customer experience program this year and how this might boost positive comments online.
By Phil Prosser
Marketing
Video Marketing KPIs That Are Crucial for Your Campaign
Because there are so many KPIs, it'd be counterproductive to keep track of each one.
By Osama Khabab
Building a Business
A Four-Step Approach That Will Make Your Business Profitable
To make this strategy work, you need to know the numbers behind your business.
By Scott Miker
Marketing
Separating Your Marketing Team From the Others Is Limiting Your Success
Every business is made up of distinct teams, but there's one missing factor you need to find success.
Human Resources
6 KPIs Your Hire Needs to Hit to Pass the Probation Period
Want to make the most out of the onboarding process? Here are the KPIs you need to validate to ensure that the hiring process is successful.
By Mario Peshev
Thought Leaders
Motivating Remote Employees Using OKRs
As companies embrace hybrid work models, objectives and key results help employees avoid burnout.
By Matt Tucker
Marketing
How to Achieve the Best Possible Results With Your PR Firm
PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results.
By Joel Strauss
Entrepreneurs
How to Find and Assign a Production Statistic to Every Single Employee — Even the CEO
Using statistics to measure employee performance goes a long way in boosting your company's production. Here's how to do it.
Online Presence
Social Media Data Mining: Tips to Increase Your ROI
Social media data mining grants your business the power to turn likes and shares and into profit.
Business Operations & Logistics
Are Your PR Efforts Falling Flat? Here’s How to Fix It
A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.
Building a Business
The Right (and Wrong) Ways to Track Your Company’s Performance
Know what to look for to know if you're progressing toward your goals.
By Joe Worth
Business Operations & Logistics
7 Tips for Getting Your Money’s Worth Now That You’ve Hired a PR Firm
Your PR firm will be a creative engine for your company, once you have built a productive relationship.