Low-Cost Marketing

Here are proven strategies for growing your business the old-fashion way.

It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.

This low-budget mainstay can help you learn your customers work and fill your database.

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.

Here's how one small business turned hygiene products into social media gold.

Six tips for building buzz on the cheap.