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Low-Cost Marketing

7 Low-Cost Design Ideas for Small Retail Spaces
Growth Strategies

7 Low-Cost Design Ideas for Small Retail Spaces

Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
Jane Porter | 4 min read
Need to Get People Paying Attention to Your Brand? Hold a Contest.

Need to Get People Paying Attention to Your Brand? Hold a Contest.

But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.
Todd Giannattasio | 6 min read
10 Offline Marketing Strategies That Still Work Today

10 Offline Marketing Strategies That Still Work Today

Check out these classics with staying power.
Bizness Apps | 5 min read
5 Low-Cost Ways to Get Started With Video Marketing

5 Low-Cost Ways to Get Started With Video Marketing

For the entrepreneurs with a big vision and a small budget.
Aaron Agius | 4 min read
How 'Small Town' Entrepreneurs Can Use Location to Their Advantage

How 'Small Town' Entrepreneurs Can Use Location to Their Advantage

You can convince top-notch talent from across the nation to "de-locate" -- and you can show local professionals that they don't need to relocate.
Garrett Moon | 5 min read

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How I Turned Engineers Into Bloggers With 50,000 Views
Small Business Heroes

How I Turned Engineers Into Bloggers With 50,000 Views

Blogging builds your company brand by unveiling its human nature. So, turn your team into an Army of Bloggers.
Aytekin Tank | 4 min read
13 Simple Ways to Market Your Business Offline
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13 Simple Ways to Market Your Business Offline

Here are proven strategies for growing your business the old-fashion way.
Michael Glauser | 4 min read
More Brains Than Budget? Steal These $0 Marketing Strategies.
Small Business Heroes

More Brains Than Budget? Steal These $0 Marketing Strategies.

It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
Jason Feifer + Brittany Shoot | 9 min read
Leveraging Your Small Sales Campaign for Long-Term Success
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Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
Shaun Buck | 5 min read
8 Ways to Ensure Market Domination
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8 Ways to Ensure Market Domination

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
Adam Toren | 5 min read
Where to Find Free Photos and Never Again Pay for a Website Image
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Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
James Parsons | 4 min read
In Search of Buzz: What It Is and How to Build It
Small Business Heroes

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Dave Clarke | 4 min read
Co-Marketing: Twice as Nice or Double the Trouble?
Small Business Heroes

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Barbara Findlay Schenck | 4 min read
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Small Business Heroes

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
Dan S. Kennedy and Jeff Slutsky | 5 min read
Five Low-Cost Local Marketing Ideas
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Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
Jeff Slutsky | 5 min read