Low-Cost Marketing
Ready for Anything
Need to Get People Paying Attention to Your Brand? Hold a Contest.
But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.
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13 Simple Ways to Market Your Business Offline
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More Brains Than Budget? Steal These $0 Marketing Strategies.
It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
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The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
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In Search of Buzz: What It Is and How to Build It
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
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Co-Marketing: Twice as Nice or Double the Trouble?
From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Growth Strategies
7 Low-Cost Design Ideas for Small Retail Spaces
Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
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For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
This low-budget mainstay can help you learn your customers work and fill your database.
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Five Low-Cost Local Marketing Ideas
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
