Low-Cost Marketing: Page 2
In Search of Buzz: What It Is and How to Build It
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Co-Marketing: Twice as Nice or Double the Trouble?
From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
This low-budget mainstay can help you learn your customers work and fill your database.
Five Low-Cost Local Marketing Ideas
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
How Orabrush Cleaned Up On YouTube
Here's how one small business turned hygiene products into social media gold.