James Parsons
Content Marketer and Author
James Parsons is an entrepreneur, marketer, web designer, growth hacker and Apple fanboy. When he's not writing at his blog, he's working on his next big project.
Content Strategy
5 Ways to Avoid Writing Content That Will Never Be Read by Anyone
Get exposure by writing smart.
payment processing
Why Payment Processors Suspend Their Legitimate-but-High Risk Merchants
Of course payment processors drop shady businesses but lots of honest businesses are deemed too much trouble to bother with.
Strategy
How to Improve Your Subscription Business Churn Rate
Offering incentives and following up with canceled clients can significantly increase your active subscriptions.
Content Marketing
9 Reasons Your Infographic Didn't Succeed
Infographics aren't a set-it-and-forget-it marketing strategy.
Productivity
How CEOs Optimize Their Sleep Schedule
As an entrepreneur, sleep is extremely important. You can improve your sleep by understanding how sleep works.
Analytics
Where Do Companies Like Alexa and Compete Get Their Data?
Browser toolbars provide important analytics for Web-based marketers.
Inspiring Your Team
How to Hire the Perfect Blog Content Writer
Here are three steps to hiring that talented wordsmith you need for your marketing initiatives.
SEO
How Removing Old Website Content Can Improve Your Traffic
Old low-value content may be dragging down your rankings. There's no shame in deleting it.
Instagram
Instagram Is Too Large for Your Business to Ignore
As Instagram surpasses Twitter in size and engagement, smart businesses are turning to the social network for marketing.
Content Strategy
Why a Good User Experience Is the Most Overlooked SEO Strategy
How just changing the language and location of a CTA button can make all the difference.
Entrepreneurship
The Power of Being Unique in Your Industry
Specializing is crucial to success in a business world where there are always many companies that do what you do.
Hiring Employees
How to Train a New Employee to Be an All Star
Investing time and attention upfront when someone starts pays big dividends in the long run.
Take It From The Pros
The CEO's Checklist for Keeping Employees Happy and Fulfilled
As a business owner, it's your job to establish procedures that will keep your employees happy and motivated.
Free Resources
Where to Find Free Photos and Never Again Pay for a Website Image
Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
Inspiring Your Team
6 Creative Ways to Use Overseas Virtual Assistants
Some tasks don't require knowing fluent English and can be easily handled abroad.
