Dan S. Kennedy and Jeff Slutsky
Dan S. Kennedy is a strategic advisor, marketing consultant and coach in Phoenix, Ariz. New York-based Jeff Slutsky specializes in developing and implementing local store marketing programs for multiunit operators. They are co-authors of No BS Grassroots Marketing (Entrepreneur Press, 2012).
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
This low-budget mainstay can help you learn your customers work and fill your database.
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.