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Dan S. Kennedy and Jeff Slutsky
Dan S. Kennedy is a strategic advisor, marketing consultant and coach in Phoenix, Ariz. New York-based Jeff Slutsky specializes in developing and implementing local store marketing programs for multiunit operators. They are co-authors of No BS Grassroots Marketing (Entrepreneur Press, 2012).
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Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
This low-budget mainstay can help you learn your customers work and fill your database.
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
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