Dave Clarke is the founder and lead strategist at AuthenticMatters, a digital strategy firm that helps companies - from web startups to brick & mortars - acquire the right customers to the right products for the right reasons. Email him at firstname.lastname@example.org to learn more or grab a beer if you're ever in Philly or New York.
About Dave Clarke
More From Dave Clarke
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.