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Jeff Slutsky specializes in developing and implementing local store marketing programs for multiunit operators. He's co-author, with Dan Kennedy, of No BS Grassroots Marketing (Entrepreneur Press, 2012).
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
If you're interested in testing the social coupon waters, consider these four tips to help increase your likelihood of success.
Editor in Chief of Green Entrepreneur
CEO of Exponential Results
Content Marketing Manager
CEO of Pivot & Slay
CEO and Founder of InStudio Ventures, Serial Entrepreneur and Investor