Market Segment

More Posts on Market Segment

Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump

They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.

Peter Gasca

· 7 min read

10 Business Elements Required to Rise Above the Crowd

What's your specific market segment? What's your sustainable competitive advantage? These are essential questions to ask.

Martin Zwilling

· 5 min read

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

Dixie Gillaspie

· 5 min read

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.

Doug and Polly White

· 3 min read

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.

Jordan Dolin

· 3 min read