Market Segment
How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction
For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.
4 Essential Questions Your Market Research Should Always Answer
Do you truly understand your market?
MeUndies' Founder Went to Prison and Befriended a Bank Robber. It Was Great for Business.
Relationships and lessons learned behind bars helped drive the company's future success.
What's With The Sub-Brand? The Fallacy Of Age-Based Market Segmentation
With many brands launching youth-specific products, one wonders if they could change the experience of the parent brand itself.
How Local Car Rental Vendors Are Upgrading Their Business Via Technology
With pre-fixed rate cards, registered vehicles, and insurance facilities, travelling via car rentals is becoming the norm in the country.
'The Vault' Investors Share Their Best Investment Tactics
Each investor has their own formula which they follow to decide in which startups to invest.
The Innovation In The Eye Industry: A Market Overview
The eye industry has advanced in both diagnostic and treatment terms.
A Defined Approach to Fitness Marketing
Fitness and health companies can pump up their profits by specifically targeting their customers.
Why Segmenting your Target Audience Is Essential
The right form of segmentation should emphasize on a qualitative basis and not just numerical recordings
U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity
Data demonstrates that the states responsible for creating digital ad technology also happen to be the ones least likely to react to them -- probably because everyone's outside running or skiing or just being healthy in general.
Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump
They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.
10 Business Elements Required to Rise Above the Crowd
What's your specific market segment? What's your sustainable competitive advantage? These are essential questions to ask.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
2 Simple Rules to Follow When Developing a Market Segmentation
To get ahead of the competition, find the customers that will be most interested in your product or service.
Operating in a Crowded Market? Here's How to Shine.
Focus on these six ways to ensure that your new company will distinguish itself.