Market Segment

News and Articles About Market Segment

U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity
Click Through Rates

U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity

Data demonstrates that the states responsible for creating digital ad technology also happen to be the ones least likely to react to them -- probably because everyone's outside running or skiing or just being healthy in general.
Peter Gasca
Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump
Marketing Bootcamp

Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump

They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.
Peter Gasca
10 Business Elements Required to Rise Above the Crowd
Starting a Business

10 Business Elements Required to Rise Above the Crowd

What's your specific market segment? What's your sustainable competitive advantage? These are essential questions to ask.
Martin Zwilling
The One-Question Shortcut to Identifying Your Niche Market
Marketing Bootcamp

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Dixie Gillaspie
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing Bootcamp

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
Doug and Polly White
Operating in a Crowded Market? Here's How to Shine.
Growth Strategies

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.
Jordan Dolin