Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump
They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.
10 Business Elements Required to Rise Above the Crowd
What's your specific market segment? What's your sustainable competitive advantage? These are essential questions to ask.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
2 Simple Rules to Follow When Developing a Market Segmentation
To get ahead of the competition, find the customers that will be most interested in your product or service.