Marketing Like the Big Brands
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
A Social-Media Marketing Primer Even Your Mom Can Handle
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Connecting With Customers: How to Market to Their Emotions
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
6 Ways to Track Your Competition's Marketing Strategy
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Defining Your Brand: The First Step In Your Marketing Strategy
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.