Marketing Plan Handbook
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Attract New Business by Building Out Your Product Line
To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
How to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
What You Need to Know About Your Competitors to Beat Them
If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Essential Information to Collect on Every Prospect and Customer
By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.