Marketing Plan Handbook

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.

Robert W. Bly

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.

Robert W. Bly

How to Create a One-Year Marketing Plan

A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.

Robert W. Bly

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.

Robert W. Bly

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.

Robert W. Bly

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.

Robert W. Bly

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.

Robert W. Bly

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.

Robert W. Bly

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.

Robert W. Bly

What You Need to Know About Your Competitors to Beat Them

If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.

Robert W. Bly

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.

Robert W. Bly

The Biggest Selling Mistake Business Owners Make

If you don't know your ideal customers like the back of your hand, you won't be able to meet your customers' needs better than your competitors.

Robert W. Bly