News and Trends

Martech Startup Growth Heads Secures Undisclosed Funding

The fund raised will be used for team expansion, research and taking the company forward


5 Ways in Which Conversational AI is Transforming MarTech

Marketing technology is in the throes of an AI revolution. The integration of Conversational AI with Display Ads is a game changer

Thought Leaders

Maximizing the Value of Experience Data

Think mobile first.


Selling Marketing Software to Marketers: It's More of a Science Than an Art

What's more, if you're in martech, you'll do well to learn marketers' 'lingua franca' to get their attention.