martech

Business News

We Are Only Using 33% of Our Marketing Tech — And Draining Our ROI. Here's What Needs to Change to Profit Off Your Investment.

Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack.

News and Trends

Martech Startup Growth Heads Secures Undisclosed Funding

The fund raised will be used for team expansion, research and taking the company forward

Technology

5 Ways in Which Conversational AI is Transforming MarTech

Marketing technology is in the throes of an AI revolution. The integration of Conversational AI with Display Ads is a game changer

Business News

Maximizing the Value of Experience Data

Think mobile first.

Business News

Selling Marketing Software to Marketers: It's More of a Science Than an Art

What's more, if you're in martech, you'll do well to learn marketers' 'lingua franca' to get their attention.