As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years
With Meerkat and Periscope the new social-media darlings, here are a few tips on how to use these platforms to gain an advantage over your competitors.
With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
On the same day that Twitter unveiled Periscope, which it acquired for $100 million in January, buzzy app Meerkat announced a $12 million funding round.
