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As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years
With Meerkat and Periscope the new social-media darlings, here are a few tips on how to use these platforms to gain an advantage over your competitors.
Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
On the same day that Twitter unveiled Periscope, which it acquired for $100 million in January, buzzy app Meerkat announced a $12 million funding round.
A new hack makes it possible to automatically save your live stream videos -- without ever having to download an app.
Though such a move was inevitable, it came much sooner than the team had expected, says the CEO of the viral live-streaming app.