Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals
News and Articles About Mobile Promotions
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Free Ways to Use Pokémon GO to Increase Business
No PokéStop? No problem. All you need is your smartphone and a bit of creativity.
6 Steps to Planning a Free Startup Event and Making a Splash
It's time to get real: Promote your company offline, using real-life, real-time events.
Push Your Product, Not the Promotion
Many businesses waste precious effort and resources because they don't plan their brand promotion properly.
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
12 Simple Strategies for Building Your Mobile-Marketing List
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Swagbucks Wants to Be Your eBay, Google and YouTube
In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Location-Based Mobile Apps Take Hold
Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
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