Location-Based Mobile Apps Take Hold Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.

Could location-based mobile apps possibly have a beneficial business purpose? Survey says … yes.

I'm not ready to say that this past holiday season was the tipping point for mobile, but I know I found myself doing a lot more with my mobile phone in December. Primarily I checked in to retail stores and locations.

And I wasn't just advertising to my Facebook friends and Twittering to relations about how much I was spending on their gifts ("Look! I'm in Tiffany's!"). Mostly I wanted to see what merchants were willing to offer me for simply walking through their doors.