Mobile Strategy

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.

Paul Ford

2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)

Companies that don't have an app must not let another year go by.

Anuj Nayar

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.

Jacob Warwick

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.

Ari Brandt

Google Is Starting to Penalize Mobile Sites That Do This

It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.

Jonathan Chew

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.

Brett Relander

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.

Gilad Bechar

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.

Brett Relander

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.

Brett Relander

Create a Better Digital Marketing Strategy With These 4 Tips

Entrepreneurs need to redefine engagement and start focusing on what customers really want.

Peter Gasca

Basic Yet Critical Mobile Marketing Tips

For the best results, keep these best practices in mind when creating your own mobile strategy.

Brett Relander