Mobile Strategy

News and Trends

How this Hong Kong-based Travel Unicorn Is Planning to Make Its Mark In the Asian Market

The company plans to deepen its investments ahead of the 2020 Summer Olympics in Tokyo

Growth Strategies

The Cornerstones of a Successful Mobile Website Strategy

The first step that you need to take is to ensure that your website is mobile-friendly.

Business News

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.

Business News

4 Enterprise Apps to Help You Build a Stellar Mobile Strategy

From gaining remote access to internal networks to creating customized schedules for your workforce, these tools will make your life easier.

Business News

10 Characteristics of Highly Successful and Profitable Mobile Games

Is that mobile game you've been dreaming up going to make you a mint? Here's how to predict success.

Business News

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.

Business News

2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)

Companies that don't have an app must not let another year go by.

Business News

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.

Business News

3 Steps to Maximize Your Mobile Email Marketing

Is email marketing dead?

Business News

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.

Business News

Google Is Starting to Penalize Mobile Sites That Do This

It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.

Business News

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.

Business News

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.

Business News

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.

Business News

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.