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More Posts on Mobile Strategy
'Mine is bigger than yours' is simply not the way to go.
Companies that don't have an app must not let another year go by.
The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Entrepreneurs need to redefine engagement and start focusing on what customers really want.