4 Common Email Marketing Misconceptions . . . Demystified
'Mine is bigger than yours' is simply not the way to go.
2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)
Companies that don't have an app must not let another year go by.
How Shrewd Mobile Referral Programs Accelerate Customer Acquisition
The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Google Is Starting to Penalize Mobile Sites That Do This
It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.
Innovative Trends for Upping Mobile-Customer Engagement
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Create a Better Digital Marketing Strategy With These 4 Tips
Entrepreneurs need to redefine engagement and start focusing on what customers really want.