Ones to Watch

How Badgeville Is Gamifying the Internet

A look at the growth spurt of this tech startup, plus the founders' advice on how you can stay ahead of the curve, too.

Erica Swallow

· 5 min read

Fast-Growing Chegg Aims for High Marks with Students

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.

Lisa Girard

· 5 min read

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.

Shira Lazar

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.

Get Out of Town With Wanderfly

This New York-based travel inspiration service offers recommendations that can send users packing.

Michelle Juergen

· 3 min read

On Zaarly, You Can (Usually) Get What You Want

This San Francisco startup is a matchmaker for renters and owners.

Jennifer Wang

· 3 min read

Unlimited Editions With Blurb

This do-it-yourself book publisher helps users publish bookstore-quality tomes.

John Patrick Pullen

· 3 min read

Happiness Pays Off With Kiip

Kiip relies on the games we play to connect marketers with potential customers.

Jennifer Wang

· 3 min read

Portable Design With Poketo

A startup founded by two artists puts art in people's pockets (and on their backs).

Carolyn Horwitz

· 3 min read