While Building a Personal Brand Might Be More Accessible — It's More Complex Now Than Ever. Here Are 6 Strategies You Need To Ensure You Stand Out.
A personal brand allows anyone with enough ambition and drive to make a name for themselves, which is perfect for intrepid entrepreneurs.
Pitching in the PR, sales and marketing realms is frequently done and there is an art to it.
Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships
As a brand, you're only as good as your last customer interaction.
If you run a service-based business, do you ever find yourself scrambling for clients? If so, now's the time to stop. There are easier ways of doing things!
Startups need to convince investors that their business idea is viable, displaying some level of clout as seen by tier-one press and its readers.
How This HR Technology Executive Became a Champion for Disadvantaged Teens Through Her Disruptive Actions
Brenda Reid left one business to channel her inner entrepreneur and lead the global HR technology landscape at PwC.
Most of the entrepreneurs fail to understand the delicate balance between PR and Social Media
Careful use of social media channels can make your brand do wonders
Starting early, keeping it brief and following up are effective ways to score new contacts.
Developing a community outreach program is an excellent way to gain local traction and enhance visibility without breaking the bank.
Creating great content is only the beginning. Focus on outreach and marketing tactics to really boost your business.
Small scale or large scale, retail industry needs to tap into the expansion boom soon
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.