Pokémon

An interactive experience can boost audience engagement. Are you thinking how to incorporate one?

Location-based features in mobile apps are increasingly appealing to young consumers. Just look at Pokémon GO.

This sensation is more than a fun game. It teaches you how to do your content strategy the right way.

Search no further, we have compiled the good, the bad and the ugly of the mobile sensation.

The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?

Inspired by the success of Pokémon Go, a Belgian primary school headmaster has developed an online game for people to search for books instead of cartoon monsters, attracting tens of thousands of players in weeks.

The driver said he had been distracted by the game after his arrest for negligent driving following the accident on Wednesday evening.

Resisting the urge to jump on the latest marketing trends can pay off big for your business.

The game launched in many Southeast Asian countries on Aug. 5, a month after the United States, New Zealand and Australia, but enthusiasts are finding they must first vanquish shaky transmission signals.

Turns out, staring at a screen may not be so awful for your eyes.

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.

No PokéStop? No problem. All you need is your smartphone and a bit of creativity.

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.

The country will make places such as the Royal Palace grounds, Buddhist temples and hospitals off limits to players of the mobile game.

Top video game companies, caught off-guard by the runaway success of Pokémon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.

Though the country has officially banned Pokémon Go, we wonder what will happen if eager gamers find some way to grab the installation file anyway.

Gamers catch Pokémon. You catch customers.

Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.

Who knew that this national craze could drive young people (in droves) to your campus?

The full impact of this type of game on the way people live, communicate and shop could be quite profound.

Due to the wild success of Pokémon Go, it could be sitting on a goldmine.