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Nintendo

Nintendo in Risky Mobile Games Push With Paid Super Mario Launch on iPhones

A lot is riding for the Japanese company on Super Mario Run, which is being released in 151 countries and regions on Thursday.
Pokémon

What Pokémon Go Can Teach You About Creating Buzz

An interactive experience can boost audience engagement. Are you thinking how to incorporate one?
Geolocation

3 Ways to Use Geolocation to Increase Revenue

Location-based features in mobile apps are increasingly appealing to young consumers. Just look at Pokémon GO.
Pokémon

5 Content Strategy Lessons Pokémon Go Can Teach You.

This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
Pokémon

Everything You Need to Know About Pokémon Go, the App That Earned $200 Million in its First Month

Search no further, we have compiled the good, the bad and the ugly of the mobile sensation.
Pokémon

Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma

The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?
Project Grow

Belgians Are Hunting Books Instead of Pokémon

Inspired by the success of Pokémon Go, a Belgian primary school headmaster has developed an online game for people to search for books instead of cartoon monsters, attracting tens of thousands of play...
Pokémon

Japanese Truck Driver Playing Pokémon Go Kills Pedestrian

The driver said he had been distracted by the game after his arrest for negligent driving following the accident on Wednesday evening.
Marketing

3 Reasons You Should Ignore Pokémon GO

Resisting the urge to jump on the latest marketing trends can pay off big for your business.