Polls

News and Articles About Polls

The Problem With Polls Isn't the Lies Respondents May Tell
Polls

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Ray Beharry
50 Percent of Teens Say They're 'Addicted' to Their Phones
Smartphones

50 Percent of Teens Say They're 'Addicted' to Their Phones

New poll confirms what many of us have seen firsthand.
David Z. Morris
The Problem With Polling, Surveys and Opinion Is That People Fib
Polls

The Problem With Polling, Surveys and Opinion Is That People Fib

Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.
Ray Hennessey
Ridesharing Services Are Chipping Away at Mass Transit for Some Americans, But Safety Remains Big Concern (Infographic)
Infographics

Ridesharing Services Are Chipping Away at Mass Transit for Some Americans, But Safety Remains Big Concern (Infographic)

A national poll shows that most Americans would be in favor of fingerprint background checks for drivers.
Carly Okyle
What Kylie Jenner's Hair Color Can Teach Brands About the Power of Crowdsourcing
Customer Experience

What Kylie Jenner's Hair Color Can Teach Brands About the Power of Crowdsourcing

The reality TV star let fans pick which shade of blue she should dye her tresses via social media.
Laura Entis
Facebook Boss Is Still Tech's Most Popular CEO
Mark Zuckerberg

Facebook Boss Is Still Tech's Most Popular CEO

According to a new poll conducted this week by Morning Consult, nearly half of respondents view Mark Zuckerberg favorably.
With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?
Marketing Bootcamp

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
Geoff Weiss
Tell Us: How Much Do You Hate Twitter's Decision to Swap the Star Button for a Heart?
Twitter

Tell Us: How Much Do You Hate Twitter's Decision to Swap the Star Button for a Heart?

Many users complained that the decision amounted to a Facebook ripoff and did away with a useful sense of subtlety.
Geoff Weiss
Refuse to Be Sucked Into Uncertainty
Success

Refuse to Be Sucked Into Uncertainty

For any of your decisions to have a chance at being successful, the actions that follow those decisions must be founded on confidence.
Susan Solovic
3 Reasons Why You Are 'Meh' About This Year's Midterm Elections
Politics

3 Reasons Why You Are 'Meh' About This Year's Midterm Elections

We get it. There's plenty of reasons to drive straight past the polls next week. But isn't voting important, no matter what?
Gene Marks
Tell Us: Will Facebook's Unethical User Experiment Make You Quit?
Marketing Bootcamp

Tell Us: Will Facebook's Unethical User Experiment Make You Quit?

Emotions are running high over an experiment where Facebook manipulated news feeds to see how users' emotional states would be affected.
Wendy Frink
Market Research

The ABCs of Market Research

Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.
Matthew Toren
If You Found $100,000, What Would You Do?
Ethics

If You Found $100,000, What Would You Do?

A janitor in Australia found hundreds of thousands of dollars in cash and turned it in -- a move that is now paying off for him in a big way.
Geoff Weiss
Poll: What Was Your Favorite Super Bowl Commercial?
Marketing Bootcamp

Poll: What Was Your Favorite Super Bowl Commercial?

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Kate Taylor