Business Model
PR Isn’t a Favor — It’s a Relationship, and Most Founders Ghost It
PR only works if you treat it like a relationship you invest in consistently, not a transaction you request occasionally.
PR
Building a Business
Pitching Practice: A PR-Checklist for Early-Stage Startups
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Building a Business
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
By Kevin Allen
Online Presence
Use These Twitter Guidelines to Avoid a PR Nightmare
Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
By Scott Levy
Building a Business
7 Tips for Writing a Killer Press Release
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Online Presence
How to Create a Live Event That Spurs Social Buzz
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Business News
Will Nasty Emailer Kelly Blazek Lose Her ‘Communicator of the Year’ Title?
A business-communication industry group that named Blazek its Communicator of the Year in 2013 said an ethics committee is currently evaluating how to address her venomous leaked messages.
By Geoff Weiss
Marketing
Upping the PR Ante With ‘Experiences’
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Building a Business
25 Ways to Make Your First Online Sale
Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
By Mark Hayes
Building a Business
8 Ways to Make Reporters Fall In Love With Your Startup
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
Business News
How to Assemble a Creative Team That Clicks
A creative team must include people with varying backgrounds and interests, but it's to your benefit to make sure the team works as a finely tuned unit.
By Gina Smith
Building a Business
A Racist Sign at Sonic and 5 Other Franchise PR Disasters
From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
By Kate Taylor
Building a Business
How to Generate Publicity on a Shoe-String Budget
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
By Ivan Ristic
Online Presence
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
By Ivan Ristic
Building a Business
Has the Oprah Effect Diminished?
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
Building a Business
How Your Alma Mater Can Jumpstart Your PR
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
By Kai Sato
Building a Business
5 Tips for Getting the Most Out of Your PR Agency
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
By Carm Lyman
Building a Business
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No’s
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Building a Business
What Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
By Dave Clarke
Building a Business
Lessons in Traditional PR…From a 14-Year-Old Philanthropist
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Building a Business
How We Made $10,000 Using These 5 Content Marketing Tricks
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
By Walter Chen
Building a Business
Want to Expand Your Reach Globally? Take a Cue From Caesar
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Building a Business
6 PR Tips for Generating Publicity for Your Startup
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Building a Business
5 Ways to Land Press for Your Startup From Your Dorm Room
Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
Building a Business
10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.
By Brad Sugars