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Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
A business-communication industry group that named Blazek its Communicator of the Year in 2013 said an ethics committee is currently evaluating how to address her venomous leaked messages.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.