PR: Page 2
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Has the Oprah Effect Diminished?
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
How Your Alma Mater Can Jumpstart Your PR
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
5 Tips for Getting the Most Out of Your PR Agency
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
What Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Lessons in Traditional PR...From a 14-Year-Old Philanthropist
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
How We Made $10,000 Using These 5 Content Marketing Tricks
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Want to Expand Your Reach Globally? Take a Cue From Caesar
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
6 PR Tips for Generating Publicity for Your Startup
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
5 Ways to Land Press for Your Startup From Your Dorm Room
Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.