About Michelle Garrett
Michelle Garrett is a PR consultant and writer at Garrett Public Relations.
More From Michelle Garrett
You may think you're ready to hire an agency, but are you really? Test yourself with these queries.
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.