Hello, 'Waffogato': Has the Cronut-Creator Gone Too Far for PR?
Pastry chef Dominique Ansel may have turned out one too many buzz-friendly mashups to be taken seriously.
How to Make Company Announcements in Buzzworthy Ways
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.