PR businesses
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
5 Innovative PR Strategies to Boost Your Brand in 2024
Let this year be where your brand's story becomes not just told but celebrated.
Do You Need a PR or Marketing Professional? Here's the Difference
Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.
Should You Hire a PR Firm or a Boutique PR Firm? (And What's the Difference?)
There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
How to Increase Your Brand's Exposure By Integrating These 2 Tools
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.
I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.
5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.
4 Guiding Principles for Building and Deploying a Great PR Strategy
Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
Ensuring Business Continuity Amidst The Coronavirus Pandemic
In PR, we are constant in many things, and facilitating communications during these times is most definitely one of them. But of course, the way we interact, and the issues we will deal with in the future may change- only time will tell.
The Role of PR in the Changing B2B Landscape
A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow
My Love Affair With Comfort and Why I Had to End It
Many who become entrepreneurs are self-starters, others need a little nudge -- still others, an ultimatum.