PR businesses
6 Marketing Problems Brands Face and How to Solve Them for Success
Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
6 Things Every Brand Should Understand About PR
Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.
What ROI Should Really Look Like for Your Company's Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
5 Innovative PR Strategies to Boost Your Brand in 2024
Let this year be where your brand's story becomes not just told but celebrated.
Do You Need a PR or Marketing Professional? Here's the Difference
Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.
Should You Hire a PR Firm or a Boutique PR Firm? (And What's the Difference?)
There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
How to Increase Your Brand's Exposure By Integrating These 2 Tools
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.
I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.
5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.