PR disasters

Science & Technology

3 Metrics That Matter When Measuring the Success of Your PR Campaigns

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.

Growing a Business

What ROI Should Really Look Like for Your Company's Public Relations Campaigns

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.

Operations & Logistics

3 Myths About PR That Are Hurting Your Brand's Success

Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.

Leadership

4 Ways Your Business Should NOT Respond to an Online Petition

Remember United's P.R. disaster? By avoiding some common mistakes, companies can leverage online petitions to their advantage.

Operations & Logistics

5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters

Facebook's CEO and COO are now apologizing. Maybe they should have done that sooner.

Marketing

PR Disasters That Global Companies Found Hard to Deal With

Social media platforms have short-time memories and forget even the most glaring of all embarrassing tales in their rush to move on to the next big story