PR firms

Marketing

6 Marketing Problems Brands Face and How to Solve Them for Success

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Culture

How to Ensure Ethical and Professional Business Practices with Your PR Firm

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Science & Technology

3 Metrics That Matter When Measuring the Success of Your PR Campaigns

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.

Growing a Business

What ROI Should Really Look Like for Your Company's Public Relations Campaigns

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.

Leadership

Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

Operations & Logistics

Why You Need A PR Agency and How to Choose One Wisely

A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.

Growing a Business

The Impact of PR on Small Businesses

Big companies aren't the only ones who can benefit from publicity.