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Product Ideas

Market Research

How I Built a Company the Lean Way -- by Using the Scientific Method

Starting a company is one of the most irrational acts you can do as a human being. That's why employing hypotheses and experimentation is crucial.

The Rosinbomb Rocket Is a Panini Press for Weed

The 13-pound tabletop rosin extractor is designed to squeeze and melt the THC crystals present on the surface of the flower into a solventles.

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.

5 Lessons on How You Can Deliver a Product Your Customers Actually Want

By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.

The 3 "R's" That Reveal the Quality of Your Product

Your customers are the key. From them will you receive the recognition, repeat sales and referrals that will make your company a success.

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Misconceptions

It's Way Past Time to Let Go of These 7 Entrepreneurship Myths

What we don't know is a small problem compared with what we're sure is true -- which is flat-out wrong.
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For His Very First Customer, an Entrepreneur Literally Had to Make Something Out of Nothing

When he just had a prototype, the co-founder behind a drone company had to act fast when his first order came in.
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5 Not-Exactly-Original Ideas That Became Massive Successes

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Kill That Project Dead! (Or at Least Rethink It.)

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Product Ideas

To Get People to Really Want to Buy Your Product, You Must Focus on the 3 P's

Side-hustling pro Chris Guillebeau explains that when you're presenting an offer, you want to make sure to give people all the pertinent information they need to make a purchase.
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5 Ways to Innovate 21st Century Business

Stop dreaming of changing the world and start focusing on creative methods to provide a more fulfilling customer experience.
Ideas

Why Mark Zuckerberg Recently Warned Entrepreneurs Against Chasing 'Eureka!' Moments

Just because you like an idea doesn't mean anyone else does.Follow these three steps to make sure your product will fly.
Creativity

4 Ways Creativity Is Killing Your Viable Business Ideas

Perfect is the enemy of good. Your innovative concepts are worthless if you can't implement your vision.
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The Most Brilliant Business Ideas

Check out some of our favorites from Entrepreneur's 'Brilliant Ideas' series in the magazine.
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LinkedIn's Reid Hoffman: Laughable Ideas Are Sometimes the Best Ideas

In the new episode of 'Masters of Scale,' host Reid Hoffman chats with entrepreneurs Tristan Walker and Kathryn Minshew about using early rejection to build successful businesses.