Product Ideas

Ideas

Is Your Business Idea Good? Here's How to Find Out

Should you continue to invest in your product or service, or move on to the next?

Be Your Own Customer Before You Launch a Product

The many advantages of building and growing a business based on fulfilling your own needs.

The Best Ideas Are the Ones That Make the Least Sense

Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.

How I Built a Company the Lean Way -- by Using the Scientific Method

Starting a company is one of the most irrational acts you can do as a human being. That's why employing hypotheses and experimentation is crucial.

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.

More From This Topic

Product Development

5 Lessons on How You Can Deliver a Product Your Customers Actually Want

By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.
Misconceptions

It's Way Past Time to Let Go of These 7 Entrepreneurship Myths

What we don't know is a small problem compared with what we're sure is true -- which is flat-out wrong.
Product Development

For His Very First Customer, an Entrepreneur Literally Had to Make Something Out of Nothing

When he just had a prototype, the co-founder behind a drone company had to act fast when his first order came in.
Product Ideas

5 Not-Exactly-Original Ideas That Became Massive Successes

Sometimes, just building a better mousetrap is all you need to make your first million.
Product Development

Kill That Project Dead! (Or at Least Rethink It.)

Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.
Innovation

5 Ways to Innovate 21st Century Business

Stop dreaming of changing the world and start focusing on creative methods to provide a more fulfilling customer experience.
Ideas

Why Mark Zuckerberg Recently Warned Entrepreneurs Against Chasing 'Eureka!' Moments

Just because you like an idea doesn't mean anyone else does.Follow these three steps to make sure your product will fly.
Creativity

4 Ways Creativity Is Killing Your Viable Business Ideas

Perfect is the enemy of good. Your innovative concepts are worthless if you can't implement your vision.
Business Ideas

The Most Brilliant Business Ideas

Check out some of our favorites from Entrepreneur's 'Brilliant Ideas' series in the magazine.
Masters of Scale

LinkedIn's Reid Hoffman: Laughable Ideas Are Sometimes the Best Ideas

In the new episode of 'Masters of Scale,' host Reid Hoffman chats with entrepreneurs Tristan Walker and Kathryn Minshew about using early rejection to build successful businesses.