Product Ideas

The Importance of Clarity

Once you've distilled your idea, you must clearly express it. Here's how.

Alon Braun

Is Your Business Idea Good? Here's How to Find Out

Should you continue to invest in your product or service, or move on to the next?

Adam Bornstein

Be Your Own Customer Before You Launch a Product

The many advantages of building and growing a business based on fulfilling your own needs.

Imran Tariq

The Best Ideas Are the Ones That Make the Least Sense

Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.

Rory Sutherland

How I Built a Company the Lean Way -- by Using the Scientific Method

Starting a company is one of the most irrational acts you can do as a human being. That's why employing hypotheses and experimentation is crucial.

Joe Kinsella

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.

Jyoti Bansal

5 Lessons on How You Can Deliver a Product Your Customers Actually Want

By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.

Victoria Lawson

It's Way Past Time to Let Go of These 7 Entrepreneurship Myths

What we don't know is a small problem compared with what we're sure is true -- which is flat-out wrong.

For His Very First Customer, an Entrepreneur Literally Had to Make Something Out of Nothing

When he just had a prototype, the co-founder behind a drone company had to act fast when his first order came in.

5 Not-Exactly-Original Ideas That Became Massive Successes

Sometimes, just building a better mousetrap is all you need to make your first million.

Jayson DeMers

Kill That Project Dead! (Or at Least Rethink It.)

Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.

Rudy Mutter

5 Ways to Innovate 21st Century Business

Stop dreaming of changing the world and start focusing on creative methods to provide a more fulfilling customer experience.