Product-Market Fit

Forget Product-Market Fit. Find Your Market, Then Build Your Product.

The idea of product-market fit needs to be flipped on its head entirely.

Hamlet Batista

Entrepreneur Elevator Pitch Season 2 Ep. 10: 'We Are Going to Make Money on This Thing'

This week, our investors question if there is even a market for the contestants' entrepreneurial ideas.

How to Find the Holy Grail of Product-Market Fit

Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.

George Deeb

After 90 Meetings in 90 Days, These Founders Finally Found Their Customer

After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.

6 Tips From Tinder Execs on Finding Enough Success to Be Acquired

While acquisition should never be a founding goal, it sometimes becomes an option for strategic startups.

Lydia Belanger

VCs Want to See Product-Market Fit: Here's How to Prove It

Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.

Adam Root

Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid

Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.

Cory Levy

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.

Justin Gray

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.

Dorie Clark

How Much of What You Are Selling Do You Need to Have Available?

Doing some simple math to determine your optimum product needs can save you big-time.