Building a Business
These Are the 3 Most Common Mistakes I See First-Time Founders Make as an Investor
Many first-time founders stall their own growth, not because they lack talent or vision, but because they fall into predictable traps.
Product-Market Fit
Building a Business
A Great Idea Means Nothing Without the Right Market — Here’s How to Find It
By Aytekin Tank
Marketing
The Market is Evolving, Your Marketing Strategy Should Too
The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.
Thought Leaders
Dear Brit: “How Do I Know if I Have Product-Market Fit with My New Business?”
This conundrum is a fundamental challenge all entrepreneurs have to tackle.
By Brit Morin
Building a Business
Product-Market Fit: How to Measure If Your Business Is Filling a Need
Product-market fit is a key route to success for any company. Make sure you understand what it is and how to achieve it.
By Sumit Aneja
Building a Business
How Customer Discovery Can Significantly Enhance Your Product-Market Fit
Successful companies understand that having a great idea isn't enough to convince consumers to give them money for their product.
Building a Business
How to Find Growth Opportunities Through Customer-Discovery Research
Understanding your specific market is the only way to identify which strategy will work for your product or service.
Building a Business
3 Ways to Avoid the Agony of Startup Failure
So many startups fail, but yours doesn't have to.
By Tom Walker
Building a Business
Your First Product Is a Success. Is It Time to Roll Out a Second?
Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.
Building a Business
SimpliSafe Chased the Wrong Customer. This Pivot Saved The Business.
SimpliSafe is a security system built for renters. But it unexpectedly gained traction with homeowners.
By Jason Feifer
Thought Leaders
4 Difficult Steps on the Journey from ‘Zero to One’
Sometimes, you have to kill your favorite idea.
Building a Business
Forget Product-Market Fit. Find Your Market, Then Build Your Product.
The idea of product-market fit needs to be flipped on its head entirely.
Business Funding
Entrepreneur Elevator Pitch Season 2 Ep. 10: ‘We Are Going to Make Money on This Thing’
This week, our investors question if there is even a market for the contestants' entrepreneurial ideas.
Thought Leaders
How to Find the Holy Grail of Product-Market Fit
Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.
By George Deeb
Thought Leaders
After 90 Meetings in 90 Days, These Founders Finally Found Their Customer
After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.
Building a Business
Gary Vee’s Garage-Sale Challenge Teaches More Lessons Than Some College Courses
It's so simple, someone with no experience can do it.
Building a Business
6 Tips From Tinder Execs on Finding Enough Success to Be Acquired
While acquisition should never be a founding goal, it sometimes becomes an option for strategic startups.
Building a Business
VCs Want to See Product-Market Fit: Here’s How to Prove It
Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.
By Adam Root
Building a Business
Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid
Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.
By Cory Levy
Building a Business
How to ‘Productize’ Your Service Business Offerings
When your services business is treading water, adding products to your business plan may help keep it afloat.
By Justin Gray
Building a Business
How to Launch a Product That Sells
Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.
By Dorie Clark
Building a Business
How Much of What You Are Selling Do You Need to Have Available?
Doing some simple math to determine your optimum product needs can save you big-time.
Building a Business
To Get a Premium Price Exceed What Your Customer Expects
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Marketing
Here’s How to Make Sure Your Company Is Ready for Online Marketing
While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Building a Business
Do Potential Customers Really Want Your Product? Here’s a Way to Find Out.
The Sprint Kit offers exercises to help you explore your possibilities.
By Andy Miller
Building a Business
6 Ways to Use Crowdfunding for Product Development
Instead of going through the tedious and costly traditional route of market research, more entrepreneurs are turning to crowdfunding for product-market fit.
By David Drake
Building a Business
7 Simple Ways to Start Your Dream Business Today
Stop procrastinating and begin living the life you want.
By Andrew Medal
Building a Business
4 Questions to Ask Before Doing a National Product Rollout
A successful national rollout is achievable -- it just requires a little planning.
By Jason Kulpa