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Product-Market Fit

Your First Product Is a Success. Is It Time to Roll Out a Second?
Small Business Heroes

Your First Product Is a Success. Is It Time to Roll Out a Second?

Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.
Eyal Lifshitz | 7 min read
SimpliSafe Chased the Wrong Customer. This Pivot Saved The Business.

SimpliSafe Chased the Wrong Customer. This Pivot Saved The Business.

SimpliSafe is a security system built for renters. But it unexpectedly gained traction with homeowners.
Jason Feifer | 4 min read
4 Difficult Steps on the Journey from 'Zero to One'

4 Difficult Steps on the Journey from 'Zero to One'

Sometimes, you have to kill your favorite idea.
Edrizio De La Cruz | 6 min read
Forget Product-Market Fit. Find Your Market, Then Build Your Product.

Forget Product-Market Fit. Find Your Market, Then Build Your Product.

The idea of product-market fit needs to be flipped on its head entirely.
Hamlet Batista | 5 min read
Entrepreneur Elevator Pitch Season 2 Ep. 10: 'We Are Going to Make Money on This Thing'

Entrepreneur Elevator Pitch Season 2 Ep. 10: 'We Are Going to Make Money on This Thing'

This week, our investors question if there is even a market for the contestants' entrepreneurial ideas.
Entrepreneur Staff | 2 min read

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How to Find the Holy Grail of Product-Market Fit
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How to Find the Holy Grail of Product-Market Fit

Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.
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After 90 Meetings in 90 Days, These Founders Finally Found Their Customer
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After 90 Meetings in 90 Days, These Founders Finally Found Their Customer

After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.
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It's so simple, someone with no experience can do it.
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6 Tips From Tinder Execs on Finding Enough Success to Be Acquired

While acquisition should never be a founding goal, it sometimes becomes an option for strategic startups.
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VCs Want to See Product-Market Fit: Here's How to Prove It
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VCs Want to See Product-Market Fit: Here's How to Prove It

Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.
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Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid
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How to 'Productize' Your Service Business Offerings
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How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
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How to Launch a Product That Sells
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How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.
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How Much of What You Are Selling Do You Need to Have Available?

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To Get a Premium Price Exceed What Your Customer Expects
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