Product-Market Fit

How to Find Growth Opportunities Through Customer-Discovery Research

Understanding your specific market is the only way to identify which strategy will work for your product or service.

Ethan Halfhide

3 Ways to Avoid the Agony of Startup Failure

So many startups fail, but yours doesn't have to.

Tom Walker

Your First Product Is a Success. Is It Time to Roll Out a Second?

Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.

Eyal Lifshitz

SimpliSafe Chased the Wrong Customer. This Pivot Saved The Business.

SimpliSafe is a security system built for renters. But it unexpectedly gained traction with homeowners.

Jason Feifer

Forget Product-Market Fit. Find Your Market, Then Build Your Product.

The idea of product-market fit needs to be flipped on its head entirely.

Hamlet Batista

Entrepreneur Elevator Pitch Season 2 Ep. 10: 'We Are Going to Make Money on This Thing'

This week, our investors question if there is even a market for the contestants' entrepreneurial ideas.

How to Find the Holy Grail of Product-Market Fit

Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.

George Deeb

After 90 Meetings in 90 Days, These Founders Finally Found Their Customer

After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.

6 Tips From Tinder Execs on Finding Enough Success to Be Acquired

While acquisition should never be a founding goal, it sometimes becomes an option for strategic startups.

Lydia Belanger

VCs Want to See Product-Market Fit: Here's How to Prove It

Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.

Adam Root