Product-Market Fit

Forget Product-Market Fit. Find Your Market, Then Build Your Product.

The idea of product-market fit needs to be flipped on its head entirely.

Hamlet Batista

· 5 min read

Entrepreneur Elevator Pitch Season 2 Ep. 10: 'We Are Going to Make Money on This Thing'

This week, our investors question if there is even a market for the contestants' entrepreneurial ideas.

Entrepreneur Staff

· 2 min read

How to Find the Holy Grail of Product-Market Fit

Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.

George Deeb

· 9 min read

After 90 Meetings in 90 Days, These Founders Finally Found Their Customer

After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.

Stephanie Schomer

· 4 min read

Richard Trevino II

· 5 min read

6 Tips From Tinder Execs on Finding Enough Success to Be Acquired

While acquisition should never be a founding goal, it sometimes becomes an option for strategic startups.

Lydia Belanger

· 7 min read

VCs Want to See Product-Market Fit: Here's How to Prove It

Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.

Adam Root

· 5 min read

Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid

Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.

Cory Levy

· 5 min read

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.

Justin Gray

· 6 min read

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.

Dorie Clark

· 5 min read

How Much of What You Are Selling Do You Need to Have Available?

Doing some simple math to determine your optimum product needs can save you big-time.

Doug and Polly White

· 5 min read

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.

Pratik Dholakiya

· 5 min read