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More Posts on Product Placement
Marketers are finding new places beyond film and television to promote their products.
Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.