Product Placement

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

Adam Callinan

· 4 min read

5 Tips to Help Your Small Business Get Into Big-Box Stores

When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.

Amber Colley

· 6 min read

Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'

Hacked emails show that product placement in a Bond film isn't easy.

Carly Okyle

· 2 min read

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.

Kedma Ough

· 4 min read

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.

Grant Davis

· 7 min read

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.

Laura Entis

· 2 min read

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.

Pattie Simone

· 4 min read

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.

Peter Gasca

· 4 min read

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.

Catherine Clifford

· 4 min read

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.

Diana Ransom

· 4 min read

Startup Aims to Leverage Crowdsourcing in Product Development

C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.

Kara Ohngren Prior

· 3 min read