Product Placement
News and Articles About Product Placement
Celebrity Endorsement
![Kristin Marquet]()
10 Ways to Get a Celebrity to Use Your Product
A celebrity endorsement can increase brand awareness and influence sales.
Product Placement
![Stephen Key]()
8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores
Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
Marketing
![Adam Callinan]()
Don't Waste Money on These 4 Types of Marketing
You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Growth Strategies
![Amber Colley]()
5 Tips to Help Your Small Business Get Into Big-Box Stores
When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.
Product Placement
![Carly Okyle]()
Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'
Hacked emails show that product placement in a Bond film isn't easy.
Starting a Business
![The Staff of Entrepreneur Media, Inc.]()
3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
TV shows
![Kedma Ough]()
Inventors Have a New Opportunity to Showcase Their Product on National TV
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Beer
![Grant Davis]()
How Grassroots Marketing Put This Craft Brewery On Tap for Success
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Advertising
![Laura Entis]()
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Product Placement
![Pattie Simone]()
How to Succeed at Product Placement Without Celebrities
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Marketing
![Peter Gasca]()
The Sweet and Simple Marketing Lesson From 'House of Cards'
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Make More Happen
![Catherine Clifford]()
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Make More Happen
![Diana Ransom]()
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Make More Happen
![Kara Ohngren Prior]()
Startup Aims to Leverage Crowdsourcing in Product Development
C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.
