Product Placement
3 Ways Businesses Can Benefit From Producing Movies
Various industries tap into filmmaking to harness its potential in reaching their target audience.
From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.
Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.
Want to Opt For Dropshipping? Here's What You Need to Know
Dropshippers are limited by short-term success unless the fundamental obstacles are taken care of
Can a Business Plan Defeat the Fear of the Unknown?
For a first time entrepreneur, a detailed, fact-driven business plan helps in taking 'go - no go' decisions, because it helps dispel ambiguity
For Product Placement Marketing, It's All About the Moolah
Marketers are finding new places beyond film and television to promote their products.
10 Ways to Get a Celebrity to Use Your Product
A celebrity endorsement can increase brand awareness and influence sales.
5 Things That Investors Look For In Startups
Follow these simple rules to woo your investors and increase your chances to get a good deal.
8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores
Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
Don't Waste Money on These 4 Types of Marketing
You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
5 Tips to Help Your Small Business Get Into Big-Box Stores
When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.
Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'
Hacked emails show that product placement in a Bond film isn't easy.
3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
Inventors Have a New Opportunity to Showcase Their Product on National TV
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
How Grassroots Marketing Put This Craft Brewery On Tap for Success
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.