Product Placement

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.

				
10 Ways to Get a Celebrity to Use Your ProductA celebrity endorsement can increase brand awareness and influence sales.

				Kristin Marquet
			
					|			2 min read
			
8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box StoresChain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.

				Stephen Key
			
					|			5 min read
			
Don't Waste Money on These 4 Types of MarketingYou would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

				Adam Callinan
			
					|			4 min read
			
5 Tips to Help Your Small Business Get Into Big-Box StoresWhen it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.

				Amber Colley
			
					|			6 min read

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Product Placement

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.

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Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

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