Product Placement

Marketing

Four Tried-and-True Ways to Better Market Your Business

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let's take a closer look at a few that work best.

By Mohammad Farraj

Marketing

3 Ways Businesses Can Benefit From Producing Movies

By Luis Jorge Rios

Marketing

From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022

By Nick Platonenko

Marketing

Celebrity Placements are the “Holy Grail” of Marketing. Here’s How to Score One for Free.

By Priscila Martinez

Building a Business

For Product Placement Marketing, It’s All About the Moolah

Marketers are finding new places beyond film and television to promote their products.

By Dan Blacharski

Marketing

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.

By Kristin Marquet

Marketing

8 Reasons Why It’s Tough to Get Your Small-Brand Product Into Big-Box Stores

Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.

By Stephen Key

Marketing

Don’t Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

By Adam Callinan

Building a Business

5 Tips to Help Your Small Business Get Into Big-Box Stores

When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.

By Amber Colley

Building a Business

Want James Bond to Use Your Product? Hand Over $5 Million and Be ‘the Best.’

Hacked emails show that product placement in a Bond film isn't easy.

By Carly Okyle

Building a Business

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.

By Teresa Ciulla

Marketing

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.

By Kedma Ough

Marketing

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.

By Grant Davis

Marketing

Advertising’s Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.

By Laura Entis

Building a Business

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.

By Pattie Simone

Marketing

The Sweet and Simple Marketing Lesson From ‘House of Cards’

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.

By Peter Gasca

Building a Business

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.

By Catherine Clifford

Building a Business

Product Placement’s Future: The ‘Gossip Girl,’ Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.

By Diana Ransom