3 Ways to Put More Nudge Into Your Push Notifications
Push notifications are influential drivers to maximizing mobile presence.
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Pebble Gets Even Smarter, Rolls Out Interactive Notifications for Android Users
Attention Android-loving Pebble people: More nerdy smartwatch goodness is now yours.
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
5 Rules for Using Push Technology to Your Advantage
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Sprint Past the Competition With Location-Based Mobile Marketing
The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
The 5 Things You Must Know to Leverage the Future of Digital Marketing
Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
Grow Your Business by Using Push Notifications Effectively
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.