6 Hacks for Writing Effective Push Notifications
Kimberly de Silva
News and Articles About push notifications
How to Increase Mobile App Engagement With Push Notifications
The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
Kimberly de Silva
5 Steps to Bring Users Back to Your App
Smartphone users have short attention spans, but with the right reminders in the right place, they don't have to stay "gone" forever
3 Ways to Put More Nudge Into Your Push Notifications
Push notifications are influential drivers to maximizing mobile presence.
How Often is Too Often to Send Client Updates?
Don't be a pest but don't think a weekly "all is well" notification is all it takes.
Customer Relationship Management
5 Ways to Win Back an Abandoned Shopping Cart
We're talking the online kind, of course, and the lost revenues they pose for startups.
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Pebble Gets Even Smarter, Rolls Out Interactive Notifications for Android Users
Attention Android-loving Pebble people: More nerdy smartwatch goodness is now yours.
Kim Lachance Shandrow
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
5 Rules for Using Push Technology to Your Advantage
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Sprint Past the Competition With Location-Based Mobile Marketing
The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
The 5 Things You Must Know to Leverage the Future of Digital Marketing
Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
Grow Your Business by Using Push Notifications Effectively
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Starting a Business
Reprints & Licensing
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