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More Posts on push notifications
Push notifications are influential drivers to maximizing mobile presence.
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.