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sales funnel

Texting

How to Use Business Text Messaging to Reduce Customer Acquisition Costs

A business text message, believe it or not, has a 98-percent-open rate.

How to Generate Interest at Every Stage of the Marketing Funnel

Don't play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling.

Good Decision Making Requires Good Data

If you begin with bad data, you won't make the best decision.

This Is How You Build an Effective Conversion Rate Optimization Strategy

Billions of people are online but they have at least 1.6 billion websites besides yours to choose from.

A Wake-Up (Sales) Call to Entrepreneurs

Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.

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