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Sales Metrics

Startup Marketing

The 5 Likeliest Reasons Your Business Isn't Generating Sales

Startup founders must do more than create a business and a product. They have to create an internal sales process to get it to the right customer.

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

6 Fatal B2B Sales Mistakes You Must Avoid

Say yes to face-to-face meetings with the power players.

3 Traits High Performing Sales Reps Have That Average Sales Reps Don't

A deep analysis reveals what you might have guessed -- the people who are really good at sales are really good listeners.

4 Characteristics of Adaptive Sales Organizations

Nimble businesses focus on leading indicators and develop their approaches around data further upstream in their pipelines.

More From This Topic

Content Marketing

Effective Content Campaigns Are Gold, But Most Aren't

Ask these questions to align your leaden efforts to a customer's buying cycle to create sales alchemy.
Sales Metrics

4 Metrics Enterprise Software Companies Should Be Tracking, But Aren't

You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.
Ready For Anything

4 Management Tips From the MLB to Ensure Homeruns for Your Sales Team

A superb manager knows how to get the most out of every player on the team -- in baseball and in business.
Sales

Building a More Balanced (And Successful) Team

All companies strive to achieve top and bottom line success every quarter, but in order to do so, they need a strong team of sales reps that can consistently, and profitably, meet or exceed quota.
Sales Metrics

How to Measure Your Progress When Building a New Marketing Category

Bringing a new product to market is a bit like looking for something in a dark room. Here's how to determine what's working.
Starting a Business

How Doing the Simple Startup Math Helps Avoid Overwhelm

Getting a handle on your basic numbers makes goals less abstract and keeps perspective on your progress.
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Ready For Anything

How Big Data Will Change Everything About Managing Employees

The analytical tools that have revolutionized marketing are set to do the same for leading your team.
Ready For Anything

If You Want to Win, Stop Focusing on Winning

Results are often thwarted by factors beyond our control. Leaders build winning teams by focusing on what they can control.
Ready For Anything

Just Keeping Track of Key Measures Can Double Your Profits

"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.