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Sales

Building a More Balanced (And Successful) Team

All companies strive to achieve top and bottom line success every quarter, but in order to do so, they need a strong team of sales reps that can consistently, and profitably, meet or exceed quota.
Sales Metrics

How to Measure Your Progress When Building a New Marketing Category

Bringing a new product to market is a bit like looking for something in a dark room. Here's how to determine what's working.
Starting a Business

How Doing the Simple Startup Math Helps Avoid Overwhelm

Getting a handle on your basic numbers makes goals less abstract and keeps perspective on your progress.
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Big Data

How Big Data Will Change Everything About Managing Employees

The analytical tools that have revolutionized marketing are set to do the same for leading your team.
Inspiring Your Team

If You Want to Win, Stop Focusing on Winning

Results are often thwarted by factors beyond our control. Leaders build winning teams by focusing on what they can control.
Metrics

Just Keeping Track of Key Measures Can Double Your Profits

"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.
Online Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Technology

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.